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Feb 1, 2022

Why Mobile App Maintenance is Important for Your Product

Find out why your company needs long-term mobile app maintenance.

Marina Sharapova

According to research, users spend about 88% of their mobile time in apps (eMarketer). At the same time, on average, one person uses ten applications per day and about 30 per month. For developers and owners of mobile applications, it becomes obvious that competition in this area is high. In order to successfully exist in it, it is not enough to earn a high installation rate. 

The statistics tell us that almost one out of every two downloaded applications will be uninstalled within 30 days. This means that, in order for customers to continue using your app, it must continually improve their user experience. Therefore, today we will talk about how to maintain an app, meet user expectations, and provide the best service.

Reasons Why Users Uninstall Apps

Conventionally, the reasons why users most often refuse to use applications can be divided into three categories: utility, performance, and trust.

Utility

  1. Does not meet user expectations
  2. App is weak
  3. App is irrelevant for the user
  4. App requires frequent forced updates
  5. There are better alternatives.

Performance

  1. App drains the battery quickly
  2. High CPU power usage
  3. App takes a long time to load in whole or in separate elements
  4. App caches too much data
  5. Some functions work incorrectly or do not work at all on certain devices.

Trust

  1. App requests too many permissions to collect personal information from third-party accounts or hardware
  2. App sends notifications to contacts without the user's knowledge
  3. Other software may indicate an app is malicious.

Why Is Mobile App Maintenance So Crucial?

To keep your application up to date, you should initially consider long-term mobile app maintenance. Let's take a closer look at why this is important and what it means for your business.

Users prefer continuous improvement in functionality.

It is very important to constantly monitor changes in user preferences and expectations and reflect them in the updated application. It is always easier for users to find a better alternative than to adapt to inconvenient functionality or even accept the lack of a desired feature.

In addition, app stores often declare their quality standards, and if your app does not meet these standards, you will be downgraded or removed from the list entirely.

Better UX/UI is the key to your app’s success.

What do you get when you provide the best user experience? Everything is obvious here. Users choose you in the long run and provide quality feedback and reviews. In this way, you can manage the retention of your customers and their loyalty. These all seem like pretty significant benefits.

Nobody likes bugs.

As the audience using your app grows, the number of bugs can increase as well. The more operations are performed, the larger the database becomes, and the application requires additional support and maintenance. Accordingly, with a mobile app maintenance plan, many bugs can be avoided or quickly fixed.

Users only trust secure applications.

By maintaining an application and working to improve its security, you neutralize attempts by fraudsters to steal users' personal and financial information. Since hackers are constantly coming up with new ways to bypass security, you need to keep your product up to date with the latest security protocols.

Avoiding downtime reduces the risk of business loss.

Even the largest and most established companies have lost large sums and faced marketing issues due to application downtime. Therefore, the competent developers who support your application use solutions that will help you avoid downtime and do not worry about the scale of the loss to your business.

Types of Mobile Application Maintenance

When you outsource the maintenance and support of your application, Gearheart can provide you with various mobile app maintenance activities. We will describe the main categories of software maintenance that can be used individually or in combination.

  1. Emergency maintenance. This is the fastest possible response to unforeseen failures and errors in order to eliminate problems as soon as possible.
  2. Preventive maintenance. This type includes periodic checks and carrying out work to avoid malfunctions.
  3. Corrective maintenance. This type solves problems of incorrect operation and general malfunctions of application features. This includes programming errors, design, application logic and security issues, etc.
  4. Adaptive maintenance. This applies to system software updates.
  5. Perfective maintenance. This is where user feedback and expectations need to be considered to ensure the best possible experience.

What does the mobile app maintenance process include?

Adding new features and updating existing ones

By following the changing trends and wishes of users, you can add value to your application. 

Keeping the user interface up to date

To keep your app icon on your audience's smartphone screens for as long as possible, you need to constantly work with the user interface. By tracking user habits and trends, you can create a product that will delight users.

Continuous performance monitoring

Proper maintenance for mobile applications cannot rule out testing the performance of your app. It is a mistake to think that performance testing is necessary only at the development stage. After the release, it is important to track various metrics, such as application response time, load times, lags, and others. This allows you not to lose users due to technical characteristics.

Lightning-fast bug fixes

No matter what, the accumulation of bugs must not be allowed. This not only frustrates the audience but also undermines your credibility as a reliable company.

Scheduling maintenance 

By updating an app on schedule and planning system work, you avoid unforeseen errors and failures. In addition, you can warn users in advance that work will be carried out, and this will minimize their discomfort during this period.

So, as you can see, maintenance is one of the most important stages in the life cycle of a mobile application’s development. If you decide to build your own custom mobile app, think about the maintenance in advance and find a reliable outsourcing partner.

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