Mobile-first storefront with AI recommendations

Country: UkraineTechnologies: Tailwind, Next.js, Payload CMS, React, TypescriptTime together: 6 months Team: 2 developers


Jiffsy is a private app designed to help fashion brands create and maintain a modern, mobile-first storefront with AI recommendations. The showcase app utilizes innovative Jamstack and PWA technologies, resulting in a fast and reliable storefront, which Shopify themes cannot match. Jiffsy guarantees growth in conversion rates for fashion e-commerce stores and is currently available to Shopify stores in the US, UK, Canada, and Ukraine.


Jiffsy's primary purpose is to provide fashion brands with a solution for creating a highly customized, modern storefront easily and quickly. Using cutting-edge technologies such as Jamstack and PWA, Jiffsy allows for a super-fast frontend and session-based recommendation system. Jiffsy aims to streamline the process of storefront creation and integration for fashion brands, without requiring deep knowledge of backend development.


Jiffsy's development was based on the idea that in the era of Instagram and TikTok, when 75% of e-commerce traffic occurs on mobile devices, it's time to build stores focused on mobile experience and entertaining shopping from the very beginning. Our developers joined the team at the beginning of the development process when only the design was ready. Their primary task was to create a large library of UI components and their isolated testing. Later, parallel development of the backend and setting up pages and APIs on Next.js began. Within a few months, they started connecting customers' stores and testing real data.


Jiffsy's development involved creating UI components in the Storybook environment using React, TypeScript, and Tailwind CSS. For the backend and admin panel, the significantly extended Payload CMS was used in conjunction with MongoDB and GraphQL. Next.js was used as the front-end, with Jamstack and PWA technologies ensuring a fast and reliable showcase.



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Jiffsy's product feed is designed to provide an infinite scroll experience, similar to social media platforms. The AI-powered feed provides personalized recommendations for each customer based on their browsing and purchase history. This feature allows customers to discover new products easily and helps increase engagement on the storefront.


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The platform offers a range of customizable themes and showcase design options that can be easily modified from a user-friendly admin panel. The aim is to provide a straightforward, drag-and-drop experience that does not require any technical skills.



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The product page can be quickly and easily customized by selecting the necessary blocks, such as size, color, description, etc.



Jiffsy transforms product data into easy-to-read and consistent size charts. This feature helps customers make more informed purchase decisions by providing accurate and clear product sizing information.


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It is one of the core components of most e-commerce websites. An essential tool for customers to organize and manage their shopping experience.



Convenient product search allows users to easily find the desired product.


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Reviews allow users to share their experience with the website's offerings, and to read and rate the experience of others.


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Customers can create a lookbook or runway page, show lifestyle photos, and mark products there.


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Customers can tell their stories using the blog page.


Today, Jiffsy serves over 20 brands and is a partner of the best B2B accelerator in Europe Startup Wise Guys. Jiffsy has received many positive reviews from satisfied customers, and its unique approach to storefront creation has led to its receiving a grant from Google. Through its use of innovative technology, Jiffsy has successfully helped fashion brands create and maintain modern, mobile-first storefronts that guarantee growth in conversion rates.

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